Chicago — In a bold collaboration aimed at reshaping the conversation around menopause and intimacy, the iconic Museum of Sex in New York City has partnered with leading sexual wellness brand Wicked Sensual Care to unveil MENOPOSSIBLE—a powerful new storefront window installation spotlighting the simply® timeless™ collection of personal lubricants designed for perimenopause, menopause, and beyond.
This striking visual campaign seeks to bring menopause into the public eye—literally and figuratively—challenging long-held stigmas and embracing an inclusive, sex-positive approach to midlife wellness. Designed with a non-gendered and LGBTQ+ inclusive perspective, MENOPOSSIBLE is a reminder that sexual health and pleasure don’t end with age—they evolve.
“We are long overdue for open, empowering conversations about menopause,” said jessica drake, Director of Marketing and Product Development at Wicked Sensual Care. “Our MENOPOSSIBLE installation at the Museum of Sex helps normalize perimenopause and menopause while reframing this stage of life as one filled with possibility, not pause.”
Years in the making, Wicked Sensual Care’s simply® timeless™ line is the only comprehensive collection of vaginal moisturizers and lubricants developed specifically for the unique needs of those experiencing hormonal changes during and after menopause. According to drake, the line was created in response to a major gap in the marketplace—and a societal silence around midlife intimacy.
“Since launching timeless, we’ve heard from countless people about the product’s impact on their relationships, self-esteem, and overall well-being,” she said. “It’s a privilege to create something that not only supports pleasure but also empowers people to prioritize their sexual health.”
Cassie Pendleton, Director of Business Development at Wicked Sensual Care, echoed that sentiment:
“As Director of Business Development at Wicked Sensual Care, I’ve had the opportunity to see firsthand how impactful our Timeless collection has been for our retail partners. Stores are experiencing real success with these products because shoppers—many of whom have never felt represented in this category before—are finally seeing themselves reflected on the shelves. Our partnership with the Museum of Sex is a powerful extension of that visibility. Together, we’re helping to shine a light on a time in people’s lives that deserves more attention, support, and celebration.”
By placing this conversation in a highly visible, cultural institution, MENOPOSSIBLE positions menopause and sexual wellness as part of the broader public discourse—where it belongs. The installation invites viewers to reconsider what aging looks like and who it includes.
“It’s time to lead menopause out from the shadows and into the light,” added drake. “Every person with a vulva will experience this transition. Visibility and education are essential to ensuring they do so with dignity, knowledge, and pleasure. I am incredibly grateful to my simply® timeless™ co-creator Cassie Pendleton, and to our team at Wicked Sensual Care for entrusting us to guide the trajectory of the company ever forward, creating purposeful products and providing consumers with the education they need to make the best decisions for their bodies.”
Wicked Sensual Care encourages industry professionals, retailers, and media to visit the Museum of Sex to witness the installation firsthand. Interviews with jessica drake are available upon request to discuss the impact of visibility, the role of brands in shaping inclusive narratives, and how sexual wellness products can support lifelong intimacy.
About Wicked Sensual Care
A leader in sexual health and wellness for over a decade, Wicked Sensual Care uses conscious formulas and ingredients to create personal lubricants, enhancers, toy cleaners, and sensual massage creams perfect for partner and solo play. Wicked Sensual Care’s award-winning collections include anal lubricants, massage products, simply® timeless™ lube for menopause, and so much more.
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