Chicago – Top adult public relations firm The Rub PR has scored a Most Popular Adult PR Agency nomination from the Urban X Awards for the third year in a row and is up for a second nomination this year, Most Supportive Sponsor. The multi-award-winning PR company took home the trophy in 2023 for Most Popular Adult PR Agency, the first year that the Urban X Awards gave out the award, and The Rub PR is vying to bring it home again.
Recently, the Urban X Awards announced their 2025 nominees. Top-tier public relations agency The Rub PR was once again nominated for Most Popular Public Relations Company, and its clients are up for an incredible 40 nominations. Additionally, they’re up for Most Supportive Sponsor for the first time.
Voting is open through August 1st. The Rub PR is asking its clients, industry friends, and fans to #rockthevote. Use the link urbanxvoting.com to vote for them for Most Popular Public Relations Company on Page 2 and Most Supportive Sponsor on Page 3. You can only vote once per IP.
“We’re honored to be nominated again for Most Popular Adult PR Agency and Most Supportive Sponsor for the first time. We’ve been sponsoring Urban X for as long as I can remember. Giana works very hard on her show each year, and we’re behind her all the way. We’d love to win one or both awards, so please make sure to #rockthevote for us,” says Erika Icon, owner and publicist.
The Urban X Awards will be hosted by Isiah Maxwell, Lacy Lennon, and Ebony Mystique and are set to take place Sunday, August 17th, at the Regent Theater located at 448 Main Street in Downtown Los Angeles. More details about the show can be found at urbanxawards.com.
To learn more about The Rub PR’s award-winning services and incredible client roster, visit their website at therubpr.com.
ABOUT ERIKA ICON & THE RUB PR
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency that works with top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies. She graduated from UCLA with a BA in Fine Arts, minoring in French and English.
Icon has effectively helped her clients promote their brands and bring them into the mainstream arena. In 2014, Icon got her client, Kimber James, cast on E! Entertainment’s Botched, and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, and has secured interviews for clients with prominent publications such as Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.
The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Star, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they’ve received are even greater.
Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award, celebrating the stellar work she’s done for adult companies, studios, and performers in 2018. In 2025, the ASN Awards inducted her into their prestigious Hall of Fame and put her on the cover of the June issue of ASN Lifestyle Magazine. She’s also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, Best Marketing Campaign – Company Image, ad WIA Woman of the Year, ASN Lifestyle Awards for Best Supporting Business and Best Public Relations Firm, Businesswoman of the Year from the Bucharest Summit Awards, Most Popular Adult PR Company and Most Supportive Sponsor from the Urban X Awards and the Inked Awards for The Bill Snyder Achievement Award.
Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle magazines, and blogs for Medium.