Hydration-focused water-based formula combines naturally sourced ingredients with a smooth gel texture and versatile performance
Chicago – Wicked Sensual Care has expanded its simply® collection with the release of simply® Natural, a water-based personal lubricant developed for consumers seeking a naturally sourced, hydration-focused formula with a smooth, substantial glide.
Available now for $21.48 at WickedSensualCare.com, simply® Natural builds on the philosophy behind Wicked’s simply® line: effective intimate products made with straightforward, thoughtfully selected ingredients. The new formula stands apart through its combination of sodium hyaluronate, aloe vera leaf juice, vitamin E, olive leaf extract and carrageenan, creating a slick gel texture designed to support lasting moisture and comfort.
“People are paying closer attention to the ingredients in their intimate products, but they still expect those products to feel good and perform well,” said jessica drake, Director of Marketing and Product Development for Wicked Sensual Care. “We created simply® Natural to offer a hydration-focused option made with naturally sourced ingredients, and a richer gel texture for people who want added moisture and cushioning. The simply® collection is about giving consumers thoughtful options so they can choose what feels best for their bodies.”
The simply® collection offers consumers a range of uncomplicated formulas suited to different preferences. simply® Aqua Jelle remains a lightweight, dependable everyday lubricant made with ingredients including corn-derived propanediol, plant-based thickeners, olive leaf extract and stevia extract. simply® Natural offers a different experience within the same collection, with a more hydration-forward ingredient profile and a slick gel consistency for consumers who prefer a richer, more cushioned feel.
simply® Natural is pH balanced, fragrance free and formulated without glycerin, propylene glycol or parabens. It may be used for solo play, partnered intimacy, toy play, penetrative sex and anal play, and cleans away easily with water.
simply® Natural Features
- Made with naturally sourced ingredients
- Water-based formula with a slick gel feel
- Formulated to support lasting hydration
- Features sodium hyaluronate, aloe vera and vitamin E
- Enhanced with olive leaf extract and carrageenan
- pH balanced and fragrance free
- Free from glycerin, propylene glycol and parabens
- Suitable for solo, partnered, toy and anal play
- Cleans away easily with water
The launch strengthens Wicked Sensual Care’s simply® portfolio by giving retailers another accessible option for customers seeking straightforward ingredients, sensitive-skin-friendly intimate care and a more moisturizing lubricant texture.
simply® Natural is available now for $21.48 at WickedSensualCare.com.
About Wicked Sensual Care
Wicked Sensual Care creates premium personal lubricants and intimate wellness products designed to support pleasure, comfort and confidence. Its simply® collection features clean, uncomplicated formulas made for consumers who value thoughtfully selected ingredients and dependable performance.