First-ever nomination results in a major win, recognizing CAM4’s commitment to diversity, self-expression and its growing inclusive global community.
LONDON, UK – CAM4 has taken home the award for Best Fetish App / Website at the 2026 UK Fetish Awards, marking a significant milestone for the live cam platform and its diverse community of models and users.
The win follows CAM4’s first-ever nomination at the awards and comes in a landmark year for the platform following the launch of CAM4 Niches, an initiative designed to give performers greater opportunities to showcase their individual interests, kinks, personalities and specialties while connecting with audiences who share them globally..
Accepting the award on behalf of CAM4 was UK representative Mark Hassell, who emphasized that the recognition belongs first and foremost to the platform’s cam models, viewers, and fans.
“We are nothing without our models. No business or platform can claim an achievement like this on its own. This belongs to our models and users. They won it for us, and I want to thank each and every one of them,” said Hassell. “The launch of CAM4 Niches this year is just the beginning of an exciting journey to show the world that CAM4 is for everyone. Whoever you are, whatever you’re into, there is a place for you in our community.“
Held at London’s iconic Steelyard on November 2, the UK Fetish Awards brought together leading personalities, adult creators and businesses from across the UK’s fetish industry for an evening celebrating individuality, creativity and self-expression.
For CAM4, the award represents more than industry recognition. It reinforces the platform’s ongoing commitment to creating an inclusive environment where performers can build communities around their interests and viewers can discover content and connections that reflect their individual preferences.
With the continued development of CAM4 Niches and its commitment to supporting performers across a broad spectrum of interests, CAM4 views the award as an important milestone in its continued evolution.
About CAM4
CAM4 is a global live webcam platform connecting performers and audiences through live streaming, interactive experiences and community engagement. With a focus on individuality and niche discovery, CAM4 provides a space for performers to express themselves, build audiences and connect with users worldwide.