Alex and Dan Steel of KinkCoach Are This Week’s Guests on Adult Site Broker Talk.
Alex Steel co-founded KinkCoach alongside her husband, Dan, with the goal of creating meaningful support for women selling adult content online. Based in the UK, the business grew out of Alex’s years of experience selling across leading adult platforms. The lessons she learned along the way became the blueprint for tools and educational resources she once needed herself.
Dan Steel serves as the technical co-founder of KinkCoach. His background includes operating several independent businesses in other industries, where he developed expertise in building scalable solutions.
Watching Alex work revealed challenges that extended far beyond content creation. Sellers were expected to solve complex problems independently, often without reliable guidance.
Dan noticed that many newcomers either left the industry quickly due to burnout or entered it with little understanding of the practical demands involved. Existing tools frequently missed the mark because they were created without seller input. He developed KinkCoach’s technical infrastructure from the ground up and now oversees engineering, automation, infrastructure, and architecture. Alex focuses on seller experience, education, and strategic direction.
KinkCoach positions itself as the only complete ecosystem tailored specifically to women selling adult content online and built by someone who has firsthand experience doing the work.
The Starter Pack is a 73-page printed resource covering topics such as pricing, listings, photography, customer administration, safety practices, legal obligations, difficult buyers, and the systems that support long-term success.
KC Hub allows sellers to oversee every aspect of their businesses from a single dashboard across multiple platforms.
KC Automation manages repetitive tasks using browser extensions designed for major selling platforms.
Kinkmarket operates as a vetted marketplace for sellers. The business has been entirely self-funded through Alex’s seller earnings and supports creators around the world.
You can follow them on X @Kinkcoachme
Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker, said: “Having Alex and Dan on the podcast was delightful. Kinkcoach is a game changer for creators looking to expand their business. It was a great interview.”
Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com. Bruce, the adult site broker, is a two-time nominee for XBIZ Community Figure of the Year and Adult Site Broker Talk was a 2026 AVN Award nominee for Favorite Adult Podcast.
Starting today, you can listen to Alex and Dan Steel of KinkCoach on Adult Site Broker Talk.