Joe W. of Ofcom is this week’s guest on Adult Site Broker Talk.
Joe is a Supervision Principal with Ofcom, the UK regulator responsible for communications services. He manages engagement with the adult industry and works to clarify what businesses need to do under the Online Safety Act.
Since 2023, his team has met the industry in several settings. It has participated in conferences, delivered workshops and developed specific guidance for website owners working to understand and meet the new requirements.
The law applies to websites and apps that have users in the UK, regardless of where the service itself is based. Platforms carrying pornography are required to use highly effective age assurance so that UK users accessing the material are confirmed to be adults.
Ofcom’s wider remit includes telecommunications, postal services, television and radio broadcasting, and online services. Although it carries out statutory duties, the regulator operates independently of the UK Government.
Through the Online Safety Act, Ofcom is tasked with making online services safer for UK residents, especially children. Covered services must protect users from illegal content and put measures in place to stop children from encountering pornography and other forms of harmful material.
The regulator supports compliance by consulting publicly on guidance and supervising services as they interpret and implement their duties. When Ofcom suspects that a service has breached those duties, it can take formal enforcement action.
Its recently published “Vet Your Vendor” report gives website owners information they can use when considering an age-assurance provider.
You can follow them on X @Ofcom
Bruce, the adult site broker, host of the show, and CEO of Adult Site Broker, said: “It was great to finally get Joe on the podcast. I’ve wanted to hear from Ofcom for some time now. It was a great conversation.”
Adult Site Broker helps people buy and sell websites in the adult space. They are known as “the ethical broker” for their business practices. You can contact them on their website at adultsitebroker.com. Bruce, the adult site broker, is a two-time nominee for XBIZ Community Figure of the Year and Adult Site Broker Talk was a 2026 AVN Award nominee for Favorite Adult Podcast.
Starting today, you can listen to Joe W. of Ofcom on Adult Site Broker Talk.