New York – In case you missed it, Virtue’s “Free the Cheeks” campaign brought a cheeky message of freedom, self-expression, BI-partisanship, and inclusivity to the streets of New York City on Election Day!
Our models took to iconic locations across Manhattan to celebrate what we believe fashion—and freedom—are all about: being unapologetically yourself! Because after all freedom looks good on EVERY BODY!

Check out some of our favorite moments from the event below:

5th Avenue Strut
5th Avenue Strut to Rockefeller Center: Our models wrapped up the event with a spirited march down 5th Avenue, finishing at Rockefeller Center, where they shared Virtue’s commitment to freedom, inclusivity, and sustainable, genderless fashion with the city.

Times Square Kick-Off
Virtue models started the day with a bang in Times Square, showcasing our genderless athlingerie collection and holding up cheeky signs about freedom and self-expression. Our team celebrated individuality and made a statement about the power of authentic self-expression in one of the world’s busiest intersections.

J K Onassis High School
Polling Location Stop at J K Onassis High School: At noon, our models brought a fashionable, inclusive vibe to the polling site at 120 West 46th Street, inviting voters to embrace freedom in all its forms. This stop celebrated the connection between civic participation and self-expression.

53rd Street Library
53rd Street Library Polling Location: Virtue continued to encourage voters to “wear themselves” at the 53rd Street Library polling location, sharing empowering messages of freedom, choice, and personal truth in the heart of NYC.

ICYMI, here’s what Virtue is all about:
We’re a brand dedicated to creating Human Safe, Planet Safe athlingerie (athletic lingerie) that embraces honest conversations and personal truth through genderless self-expression.
Our campaign aims to inspire others to celebrate their individuality with confidence, and we’re thrilled to share these powerful moments with you.

If you’d like to speak with Virtue’s founder, Yotam Solomon, or would like access to more event photos reach out.

You may follow Virtue on Instagram on https://www.instagram.com/thisisvirtue on X at https://x.com/ThisisVirtue and for more information visit their website at https://virtue.love/

You may follow Yotam Solomon on Instagram here https://www.instagram.com/yotam_solomon/

You may follow Alana Luv on Twitter at https://x.com/AlanaLuvXXX and on Instagram at https://www.instagram.com/_alanaluv_/

About Virtue:

Virtue, founded in 2023, is a pioneering genderless fashion brand dedicated to supporting

diverse, sex-positive communities. Our mission is to celebrate individuality, duality, and personal truth.

With a core focus on fostering community inclusivity, Virtue creates products designed for adaptability,

prioritizing comfort and impeccable fi­t.

We empower individuals to freely express their sensuality and sexuality. Central to our ethos, Virtue is

committed to sustainable manufacturing practices and eco-optimization, ensuring our operations serve

both humanity and our shared home, Earth.

Introducing athletic lingerie and intimate experience from Virtue. We like to call it “athlingerie”.

Crafted from premium recycled European textiles, our products boast sensually comfortable Vtouch

Technology that moves with you ensures no pinching (from us, at least). Virtue intimates ­fit bodies,

not genders – Virtue for every BODY, and that means you.

We explore and incorporate new earth first practices that encompass product life-cycle,

Supply chain, energy, labor, and much more. Sustainability goes beyond the materials we use.

About Yotam Solomon:

Yotam Solomon is a visionary fashion designer known for his innovative approach to sustainable, eco-friendly, and gender-breaking design. Born in Israel and raised in Los Angeles, Solomon gained early recognition for his eponymous label, where he combined high fashion with environmental consciousness. His designs have graced the runways of New York and Los Angeles Fashion Weeks, earning him accolades for his commitment to using organic materials and ethical production practices. Most recently, Solomon launched Virtue, a revolutionary genderless brand that introduces “athlingerie”—a fusion of athletic lingerie and intimate apparel—further cementing his status as a true fashion futurist.

By Editor