Chicago—Virtue, touted by the Guardian as the new indie luxury “athlingerie” or “Athletic Lingerie” gender-neutral brand for all of the pronouns has nabbed an AVN Award Nomination for Best Lingerie/Apparel Line 2025.
“Receiving a nomination for Virtue in the ‘AVN Award for Best Lingerie or Apparel Line’ is more than just an accolade; it’s a celebration of sex positivity,” says Yotam Solomon. “As the first genderless athlingerie brand, we believe that Virtue is not just clothing but a lifestyle that fosters honest conversations embracing individuality and personal truth. Our ‘Free the Cheeks’ campaign, highlighted by VICE News, aimed to challenge societal norms and create a space where adult actors and anyone can express their freedom without stigma. That is why the Hollywood Reporter covered our genderless jockstrap as the world’s first. We’re proud to be at the forefront of this movement, advocating for apparel that is for EVERY BODY.”
Yotam was a recent guest on the sex-positive LA podcast, “Sapphire’s Earplay” where he proclaimed, “If you don’t feel comfortable, you’re never gonna feel empowered.” Host Meghan Sapphire describes the episode: “Virtue aims to redefine lingerie and intimate apparel by promoting inclusivity and self-expression. In our discussion, we explore the complexities of the fashion industry, the influence of social media, and the importance of creating products that cater to diverse body types and identities.”
You may enjoy the interview here: https://podcasts.apple.com/us/podcast/redefining-lingerie-for-all-with-yotam-solomon/id425291233?i=1000678052715 and on all major podcast providers.
For a complete list of AVN Award nominees go here https://avn.com/awards/2025_nominees
The 2025 AVN Awards Show is set to take place January 25, 2025 at Virgin Hotels Las Vegas, presented by MyFreeCams.
For more information on the 2025 AVN Awards go here https://avn.com/awards and you may follow them on X at https://x.com/avnawards and on Instagram at https://www.instagram.com/avnawards/
You may follow Virtue on Instagram on https://www.instagram.com/thisisvirtue on X at https://x.com/ThisisVirtue and for more information visit their website at https://virtue.love/
About Virtue:
Virtue, founded in 2023, is a pioneering genderless fashion brand dedicated to supporting diverse, sex-positive communities. Our mission is to celebrate individuality, duality, and personal truth. With a core focus on fostering community inclusivity, Virtue creates products designed for adaptability, prioritizing comfort and impeccable fit. We empower individuals to freely express their sensuality and sexuality. Central to our ethos, Virtue is committed to sustainable manufacturing practices and eco-optimization, ensuring our operations serve both humanity and our shared home, Earth. Introducing athletic lingerie and intimate experience from Virtue. We like to call it “athlingerie”. Crafted from premium recycled European textiles, our products boast sensually comfortable Vtouch Technology that moves with you ensuring no pinching (from us, at least). Virtue intimates fit bodies, not genders – Virtue for every BODY, and that means you. We explore and incorporate new earth-first practices that encompass product life-cycle, Supply chain, energy, labor, and much more. Sustainability goes beyond the materials we use.
About Yotam Solomon:
Yotam Solomon is a visionary fashion designer known for his innovative approach to sustainable, eco-friendly, and gender-breaking design. Born in Israel and raised in Los Angeles, Solomon gained early recognition for his eponymous label, where he combined high fashion with environmental consciousness. His designs have graced the runways of New York and Los Angeles Fashion Weeks, earning him accolades for his commitment to using organic materials and ethical production practices. Most recently, Solomon launched Virtue, a revolutionary genderless brand that introduces “athlingerie”—a fusion of athletic lingerie and intimate apparel—further cementing his status as a true fashion futurist.